Today, people share their opinions about pretty much everything on social media. So if you want to monitor your brand’s social media mentions, understand your audience, and learn about what’s trending, social media monitoring tools can come in handy. Instead of manually browsing and squandering your time, it’s better to employ these tools to check for relevant mentions, keywords, hashtags, and a lot more, in real-time. Wondering what tools may be suitable for your business? Check out this list of the best social media monitoring tools out there.

Hootsuite
Hootsuite is one of the most popular social media monitoring tools available. It can track activity across numerous social networks and platforms, including Facebook, Instagram, Twitter, LinkedIn, Google+, WordPress, and Foursquare. It allows you to monitor what people are saying about your brand or products based on keywords, hashtags, locations, and even specific users. With Hootsuite, delegating tasks to multiple users is also easy.

Mention
Mention goes beyond monitoring just social media. The tool scans for brand mentions across the internet, including news sites, forums, reviews websites, blogs, and nearly every other web page. It’s a great tool to understand how your brand is perceived, so you can revamp your business strategy before it’s too late. Mention can also track your competitors, helping you stay ahead of the game.

Keyhole
Marketers at more than 7,000 organizations, including big names like Google, Netflix, Mashable, and NBC, trust Keyhole’s analytics. The software is known for faultlessly tracking relevant hashtags and keywords and creating comprehensive, easy-to-understand reports in no time. Keyhole can also help you find relevant influencers and evaluate the traffic they bring to your business.

Brandwatch
Want to dig out useful information from blogs, forums, social media platforms, new sites, and more? Try Brandwatch! It’s a powerful social listening and analytics tool that tells you what and how your customers talk about your brand and products online. With Brandwatch’s insights, you can discover new trends before your competitors and make intelligent, profitable decisions.

Google Alerts
If you’re looking for a basic yet reliable monitoring tool, Google Alerts is a great option. It can scan the entire web for mentions of your brand, competitors, and other relevant topics. The best part? It’s free! All you need is a Google account. Once you set what you want to receive alerts for, you’ll get an email every time the software finds relevant results.

Digimind
Digimind is an intelligence software that gives you an understanding of your brand’s reputation and helps you fully comprehend consumer insights. It also lets you monitor your own social media posts and check how it performs against your competitors. Another advantage is that you can easily integrate it with software that you and your employees likely use every day, such as Google Data Studio, Gmail, Slack, and Facebook Messenger.

Sprout Social
Sprout Social is trusted by over 25,000 brands and organizations of various sizes. Whether you want to understand your audience, reach your consumers, engage your community, or measure your brand performance, Sprout Social can help you with all of this and more. The software also enables publishing posts from its dashboard and collaborating with your team.

Awario
Awario sifts through more than 13 billion web pages every day for keywords of your interest. It also sorts mentions by “reach” so you can prioritize what matters most to your business. Another great thing about Awario is that it allows you to log in from any device, ensuring you’re a part of the important conversations no matter where you are.

Falcon.io
Falcon is yet another social media monitoring tool trusted by many well-known companies. It has probably everything you need to understand your brand’s performance and boost your social media presence. The software allows you to create and schedule ads. And the best part is that it’s easy to use.

ReviewTrackers
If you’re specifically interested in monitoring reviews of your products and services, you must check out the ReviewTrackers tool. It’s excellent for monitoring numerous review websites in one place. It can help you understand where you’re losing market share, how you’re doing against your competitors, and what you need to do to connect with your customers better, among other things.